Rishad Tobaccowala is a 30-year marketing veteran who
will speak at the 2013 OAAA/TAB National Convention & Trade Show. He will explore how technology is changing the advertising business and why OOH can have a central role
in media convergence. Mobile and its link to social media have become a central focus in many media plans. OOH’s ability to ignite social media is a critical proof point that underscores the value of the medium, and Tobaccowala will explore how this dynamic offers new opportunities for advertisers to take their message further.
Tobaccowala currently serves as the chief strategy and innovation officer at VivaKi, a global leader in digital advertising solutions. VivaKi is a part of the Publicis Groupe, one of the world’s largest communications company. He focuses on incubating new ideas, approaches, and models for the next generation of data-driven marketing, storytelling, and brand growth, making him ideally suited to explore how interactive and dynamic technologies will continue to transform OOH advertising now and into the future.