Jim Stengel

Monday, May 20 - 9:40 A.M.

In October 2008, Jim Stengel shocked the marketing world leaving his prestigious role as global marketing officer at Proctor & Gamble, one of the most admired brand building companies in the world. This bold move was Stengel's first step on a new mission to share his passion for growing businesses through a focus on higher ideals.

Stengel now helps companies and industries apply a new ideals-driven framework to drive business growth in today's economy. His mission is to inspire business leaders to achieve higher performance be rethinking their leadership principles and the behaviors emanating from those beliefs.

Stengel's book Grow: How Ideals Power Growth and Profit at the World's Greatest Companies, has been called a "landmark" by best-selling author Tom Peters. Based on a unique 10-year growth study involving 50,000 brands, Stengel shows how the world's 50 best businesses have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values, and greater purposes.

Stengel is a featured speaker during the opening morning general session at the national convention. He will offer attendees an ideals-driven framework to help drive out of home growth in today's unpredictable economy.