2013 National Convention
Thank you to everyone that joined us in LA this year to ignite innovation, strategy, and creativity in your business at the OAAA/TAB National Convention & Trade Show. Please find below speaker bios, photos, presentations and further information about this year's convention.
PROJECT RUSHMORE 2013 REPORT
This study is a special examination of the relationship between out-of-home advertising and the Internet; specifically, the ability of out-of-home media to drive online search, website visits and social media activity.
Creative Testing Tool
The OOH Creative Testing Tool allows you to view billboard, street furniture and transit creative in the environment. Once you have uploaded your creative, you will be able to zoom in and out to see the work at a range of distances, share the rendering with colleagues and clients, and print out a copy for your records.
2013 OBIE Awards
The OBIE Awards honor the best creative work the OOH advertising industry has to offer. The winning campaigns will be revealed at an awards gala on May 21, 2013, on the closing night of the 2013 OAAA/TAB National Convention &Trade Show at the JW Marriott at LA LIVE! in Los Angeles, CA.
Pre-order your keepsake of the year’s best OOH creative, the 2013 OBIE book and CD by contacting Cece Minor at (202)833-5566.
Take Another Look.
Out of home advertising is made up of more than 100 different formats, totaling $6.388 billion in annual revenues in 2011.
The OOH advertising industry includes more than 2,100 operators in 50 states representing the five major out of home format categories. These out of home media companies range from public, multinational media corporations to small, independent, family-owned businesses.
TAKE YOUR MESSAGE FURTHER
OOH advertising works because it’s an efficient and effective way to make a big, memorable impact, wherever consumers are. While audiences for other advertising media are fragmenting, OOH audiences are increasing and engaging more consumers, away from home, where they spend 70 percent of their waking hours. Discover the power OOH offers.