Art Everywhere US
Thank you for voting for your favorite works of American art. See which 58 artworks have been selected as the Art Everywhere US campaign by clicking below.
View the Art Everywhere US art gallery
displaying selected artworks that represent American history and culture.
2014 OOH Media Plan Awards
The deadline for the 2014 OOH Media Plan Awards has been extended until Thursday, July 31, 2014. Click below to submit your plan for this year's awards program.
The OOH Media Plan Awards program honors efficient and effective out of home media plans that maximize the synergies between media and creative strategies within an available budget.
Any questions about this awards program should be directed to Makeda Kefale at 202-833-5566 or firstname.lastname@example.org.
OAAA / TAB Sellers' Training Modules
OAAA/TAB OOH Sellers' Training Modules are now available online. View and download slide presentations, participant guides, and facilitator guides.
The materials include comprehensive sales training materials focused on TAB OOH Ratings integration and consultative selling skills.
Creative Testing Tool
The OOH Creative Testing Tool allows you to view billboard, street furniture and transit creative in the environment. Once you have uploaded your creative, you will be able to zoom in and out to see the work at a range of distances, share the rendering with colleagues and clients, and print out a copy for your records.
The Creative Testing Tool is also compatible with smartphones and tablets. Projects can be saved onto mobile devices and shared while on the road at sales meetings and other presentations.
Two Announcements from Federal Highway Administration (FHWA)
FHWA released a study (12-30-13) about digital billboards and traffic safety, based on the government's analysis of motorists' eye glances. Here
is the federal report (the summary is on Page 1):
FHWA also said it intends to encourage states to consider updating Federal State Agreements regarding regulation of billboards. The agency said such a review is timely due to evolving technology. Click here for the federal notice.
Ad Sales Tips
Every Friday OAAA provides a Sales Tip with insights on retail seasons, product categories, consumer trends, and more.
All Sales Tips are archived in the Resource Center. If you aren't receiving the Sales Tip, request sign up today through Cece Minor - email@example.com
Take Another Look.
Out of home advertising is made up of more than 100 different formats, totaling $6.7 billion in annual revenues in 2012.
The OOH advertising industry includes more than 2,100 operators in 50 states representing the five major out of home format categories. These out of home media companies range from public, multinational media corporations to small, independent, family-owned businesses.