Digital Billboard Study 2015

A new study conducted by Nielsen demonstrates the power of digital billboards in connecting with today’s busy consumers. A total of 75 percent of respondents recalled seeing a digital billboard in the past month and 60 percent noticed one in the past week, according to the survey of those who traveled roadways with digital billboards. Learn More

OOH Sales App

Important updates have been made to the OAAA OOH Resource Center mobile app enhancing the overall user experience. 

The OOH Resource Center app:

Provides OAAA member sales professionals with the most essential and relevant OOH facts to present in face-to-face client meetings.

Proves the value of OOH with compelling visuals, advertising research, and detailed case studies.

Learn More

2015 OOH Media Plan Awards

The 2015 OOH Media Plan Awards are open for submission.

The deadline to submit entries has been extended! Submissions must be received no later than Friday, July 31, 2015.

If you have any questions about your entries or the OOH Media Plan Awards program, please contact Erica Glotfelty at or (202) 833-5566.

Learn More

73rd Annual OBIE Awards

OAAA presented 38 OBIE Awards, including top honors for Best Billboard, Best Street Furniture/Transit/Alternative, and Best Multi-Format campaigns. The winners of the 73rd annual OBIE Awards were honored at a celebration during the 2015 OAAA\TAB National Convention + Expo in San Diego, CA.

Learn More

OAAA Video Gallery

Check out OAAA's OOH Video Gallery. The gallery includes videos highlighting OOH's creative impact, partnerships with the FBI, real-time connectivity through social media and mobile technology, and more.

The gallery also includes OBIE Awards videos highlighting winning campaigns, Hall of Fame brands, and OBIE judges from over the years.

Click below to access the gallery. 

Learn More

What's Happening In OOH?