New OOH Sales App

OAAA has launched a new mobile app aimed at supporting OOH advertising sales professionals. The app highlights the most important proof points on the value of OOH advertising.  These key marketing resources serve as a valuable tool for OAAA members who are selling OOH advertising in their markets.

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Digital OOH PSAs to Support Nepal

Digital OOH PSAs are now available to help raise awareness and support for the people of Nepal following recent devastating earthquakes.

Digital billboards, bus shelters, and other OOH formats are available to download here

Please contact Nicole Hayes at nhayes@oaaa.org or (202) 330-2432 with any questions, to confirm participation, and provide photos to share on social media networks.

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2015 OAAA\TAB National Convention + Expo

The 2015 OAAA\TAB National Convention + Expo was held at the Manchester Grand Hyatt Hotel on May 11 - 13, 2015. 

Download speaker presentations and videos here.

Click here to view photos from the event. 

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OBIE Hall of Fame

Since HBO first began to entertain households in 1972, the premium cable network’s use of simple yet powerful images and advertising concepts has captured the attention of potential viewers and long-time fans.

HBO was presented the 2015 OBIE Hall of Fame award alongside this year’s OBIE winners at the 74th OBIE Awards ceremony on Tuesday, May 12 during the 2015 OAAA\TAB National Convention + Expo in San Diego, CA.

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73rd Annual OBIE Awards

OAAA presented 38 OBIE Awards, including top honors for Best Billboard, Best Street Furniture/Transit/Alternative, and Best Multi-Format campaigns. The winners of the 73rd annual OBIE Awards were honored at a celebration during the 2015 OAAA\TAB National Convention + Expo in San Diego, CA.

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OAAA Video Gallery

Check out OAAA's OOH Video Gallery. The gallery includes videos highlighting OOH's creative impact, partnerships with the FBI, real-time connectivity through social media and mobile technology, and more.

The gallery also includes OBIE Awards videos highlighting winning campaigns, Hall of Fame brands, and OBIE judges from over the years.

Click below to access the gallery. 

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What's Happening In OOH?