2014 OBIE Awards CFE
The 2014 OBIE Awards are now open for submission! The OBIE Awards are one of the oldest and most prestigious advertising programs, honoring creative excellence in OOH campaigns. OAAA is looking for the best OOH creative of the past year. Will your work stand up to the competition?
The submission deadline for the 2014 OBIE Awards is Friday, December 13. The winning campaigns will be announced at the 72nd OBIE Awards Gala on April 8, 2014, on the closing night of the TAB/OAAA OOH Media Conference & Marketing Expo.
CONNECT: THE DYNAMIC POWER OF OOH MEDIA
The potential of OOH media is expanding as rapidly as the changing media landscape. OOH media have embraced innovations that deliver brand messages to consumers as they travel and move along their social highways to work, play, and to purchase products.
Advertisers now have the ability to CONNECT with consumers by employing a powerful array of OOH options that compliment both traditional and new forms of social and mobile media.
Listen, learn, and CONNECT -- with one another at the 2014 OOH Media Conference & Marketing Expo, April 6-8, at the Rosen Shingle Creek on Universal Blvd., Orlando, Florida.
Creative Testing Tool
The OOH Creative Testing Tool allows you to view billboard, street furniture and transit creative in the environment. Once you have uploaded your creative, you will be able to zoom in and out to see the work at a range of distances, share the rendering with colleagues and clients, and print out a copy for your records.
Ad Sales Tips
Every Friday OAAA provides a Sales Tip with insights on retail seasons, product categories, consumer trends, and more.
All Sales Tips are archived in the Resource Center. If you aren't receiving the Sales Tip, request sign up today through Cece Minor - email@example.com
Take Another Look.
Out of home advertising is made up of more than 100 different formats, totaling $6.7 billion in annual revenues in 2012.
The OOH advertising industry includes more than 2,100 operators in 50 states representing the five major out of home format categories. These out of home media companies range from public, multinational media corporations to small, independent, family-owned businesses.