2014 OOH Media Plan Awards

The 2014 OOH Media Plan Awards winners were announced during the Advertising Club of New York's 7th Annual OOH Day on Wednesday, December 3. 

Congratulations on OMG/OMG and Cisco for the winning the 2014 OOH Media Plan of the Year.

 Click below to read case studies on the winning campaigns. 

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2015 OBIE Awards CFE

The hunt has begun for the elusive OBIE Award, out of home advertising’s highest creative honor. Only those deemed worthy will find it. Will you be among them?

One intrepid treasure hunter kept a record of his lifelong search for the OBIE. Click here to see his travel journal. Click here to view a video clip of the OBIE hunter's search.

The 2015 OBIE Awards are open to all OOH campaigns posted in the 2014 calendar year which have not been entered in any previous OBIE Awards program. Review the complete Call for Entry guidelines here

The submission deadline is Wednesday, December 31, 2014. Learn More

OAAA Video Gallery

Check out OAAA's OOH Video Gallery. The gallery includes videos highlighting OOH's creative impact, partnerships with the FBI, real-time connectivity through social media and mobile technology, and more.

The gallery also includes OBIE Awards videos highlighting winning campaigns, Hall of Fame brands, and OBIE judges from over the years.

Click below to access the gallery. 

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Creative Testing Tool

The OOH Creative Testing Tool allows you to view billboard, street furniture and transit creative in the environment. Once you have uploaded your creative, you will be able to zoom in and out to see the work at a range of distances, share the rendering with colleagues and clients, and print out a copy for your records.

The Creative Testing Tool is also compatible with smartphones and tablets. Projects can be saved onto mobile devices and shared while on the road at sales meetings and other presentations. 

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Ad Sales Tips

Every Friday OAAA provides a Sales Tip with insights on retail seasons, product categories, consumer trends, and more. 

All Sales Tips are archived in the Resource Center. If you aren't receiving the Sales Tip, request sign up today through Cece Minor - cminor@oaaa.org 

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OOH Directory

OAAA launched the OOH Directory, which replaces the Find a Member section.

The OOH Directory is a listing of member companies that provide OOH advertising media or products and services. The link to the OOH Directory is displayed prominently in the upper tool bar which is visible on every page of the website.

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What's Happening In OOH?