OOH Trends in 2015
View and download slides and a recording from the 2015 OOH Trends webinar.
In this webinar, OAAA senior staff discussed the biggest issues facing OOH, what's at stake, and the opportunities and challenges ahead.
Click here to view the latest OAAA Sales Tip highlighting OOH trends for 2015.
2015 OAAA\TAB National Convention + Expo
The 2015 OAAA\TAB National Convention + Expo will be held at the Manchester Grand Hyatt Hotel on May 11 - 13,2015. Early registration rates end Friday, February 13.
The national convention program will examine shifts in overall media strategies and identify specifically how OOH advertising can amplify a media campaign.It will also serve as a platform to confirm a future vision for the entire OOH industry to rally around, provide compelling proof-points, and instill confidence in the vibrant future of the industry.
OAAA Video Gallery
Check out OAAA's OOH Video Gallery. The gallery includes videos highlighting OOH's creative impact, partnerships with the FBI, real-time connectivity through social media and mobile technology, and more.
The gallery also includes OBIE Awards videos highlighting winning campaigns, Hall of Fame brands, and OBIE judges from over the years.
Click below to access the gallery.
Creative Testing Tool
The OOH Creative Testing Tool allows you to view billboard, street furniture and transit creative in the environment. Once you have uploaded your creative, you will be able to zoom in and out to see the work at a range of distances, share the rendering with colleagues and clients, and print out a copy for your records.
The Creative Testing Tool is also compatible with smartphones and tablets. Projects can be saved onto mobile devices and shared while on the road at sales meetings and other presentations.
Ad Sales Tips
Every Friday OAAA provides a Sales Tip with insights on retail seasons, product categories, consumer trends, and more.
All Sales Tips are archived in the Resource Center. If you aren't receiving the Sales Tip, request sign up today through Cece Minor - firstname.lastname@example.org
OAAA launched the OOH Directory, which replaces the Find a Member section.
The OOH Directory is a listing of member companies that provide OOH advertising media or products and services. The link to the OOH Directory is displayed prominently in the upper tool bar which is visible on every page of the website.