2014 OAAA Safety Seminar

The deadline to register for the 2014 OAAA Safety Seminar is Monday, August 25, 2014. Register quickly as there are only 70 spaces available.

Click here to register for this one-day seminar where you will learn about, stay aware, and be informed of the most important issues facing the industry.  

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OOH Directory

OAAA launched the OOH Directory, which replaces the Find a Member section.

The OOH Directory is a listing of member companies that provide OOH advertising media or products and services. The link to the OOH Directory is displayed prominently in the upper tool bar which is visible on every page of the website.

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Creative Testing Tool

The OOH Creative Testing Tool allows you to view billboard, street furniture and transit creative in the environment. Once you have uploaded your creative, you will be able to zoom in and out to see the work at a range of distances, share the rendering with colleagues and clients, and print out a copy for your records.

The Creative Testing Tool is also compatible with smartphones and tablets. Projects can be saved onto mobile devices and shared while on the road at sales meetings and other presentations. 

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OAAA / TAB Sellers' Training Modules

OAAA/TAB OOH Sellers' Training Modules are now available online. View and download slide presentations, participant guides, and facilitator guides. 

The materials include comprehensive sales training materials focused on TAB OOH Ratings integration and consultative selling skills.

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Two Announcements from Federal Highway Administration (FHWA)

FHWA released a study (12-30-13) about digital billboards and traffic safety, based on the government's analysis of motorists' eye glances. Here is the federal report (the summary is on Page 1):

FHWA also said it intends to encourage states to consider updating Federal State Agreements regarding regulation of billboards. The agency said such a review is timely due to evolving technology. Click here for the federal notice.

Ad Sales Tips

Every Friday OAAA provides a Sales Tip with insights on retail seasons, product categories, consumer trends, and more. 

All Sales Tips are archived in the Resource Center. If you aren't receiving the Sales Tip, request sign up today through Cece Minor - cminor@oaaa.org 

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Take Another Look.

Take Another Look.

Out of home advertising is made up of more than 100 different formats, totaling $6.7 billion in annual revenues in 2012.

The OOH advertising industry includes more than 2,100 operators in 50 states representing the five major out of home format categories. These out of home media companies range from public, multinational media corporations to small, independent, family-owned businesses. 

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What's Happening In OOH?