Digital Billboard Study 2015

A new study conducted by Nielsen demonstrates the power of digital billboards in connecting with today’s busy consumers. A total of 75 percent of respondents recalled seeing a digital billboard in the past month and 60 percent noticed one in the past week, according to the survey of those who traveled roadways with digital billboards. Learn More

Advertising Week XII

Register for Advertising Week XII held Monday September 28 – Thursday, October 1, 2016. Don’t miss a special presentation from famous ad contrarian Bob Hoffman on Monday, 28 at 10: 00 am on the AOL Stage. 


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OOH Sales App

Important updates have been made to the OAAA OOH Resource Center mobile app enhancing the overall user experience. 

The OOH Resource Center app:

Provides OAAA member sales professionals with the most essential and relevant OOH facts to present in face-to-face client meetings.

Proves the value of OOH with compelling visuals, advertising research, and detailed case studies.

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DOOH Available in all 50 States

Following the release of the recent Nielsen study on the effectiveness of digital billboards, OAAA has compiled a new resource, Digital OOH – Dynamic Delivery of Consumer Advertising. This guide features all OAAA member media companies by digital format and DMA coverage. Learn More

What's Happening In OOH?