Registration Now Open for OOH’s Biggest Event

The 2026 OOH Media Conference, taking place May 11–13 in Dallas, Texas, brings together the brightest minds in marketing, media, and creativity to explore the future of out of home.

Taking the stage at this year’s event, themed “The Human Medium,” are legal powerhouse John Morgan, Dallas Cowboys brand leader Meredith Counce, and marketing visionary Rishad Tobaccowala.

2025 Fall Legal Report

The 2025 Fall Legal Report is now available, offering members a comprehensive look at recent legal and regulatory developments affecting the out of home industry.

This semi-annual report, authored by OAAA’s Association Counsel, Allen Smith and OAAA’s SVP, Government Affairs, Andy McDonald, examines key legal trends that could influence OOH placements surrounding upcoming global events like the 2026 FIFA World Cup, the Super Bowl, and the 2028 Olympics in Los Angeles.

Discover OOH Day: Dallas

Join us on Wednesday, November 5 at the House of Blues for OAAA’s Discover OOH Day: Dallas.This half-day summit delivers bold ideas, breakthrough creative, and candid conversations with the marketers and media leaders reshaping the role of OOH in today’s media mix. Registration is complimentary for brands and agencies.

New Research: OOH Powers Sports Marketing Playbook

OOH advertising is proving to be one of the most powerful tools in sports marketing, according to a new national study by OAAA and The Harris Poll. Sports OOH is building fan excitement, amplifying social buzz and driving measurable local economic impact.

OAAA + 4As: OOH Future Forum

As consumers become harder to reach, OOH continues to deliver unmatched scale, cultural relevance and real-world impact. Join us at OAAA + 4As: OOH Future Forum to discover how agencies and brands are harnessing OOH’s advantage through data-driven planning, creative storytelling and full-funnel integration.

Big Brothers Big Sisters of America

Mentorship has the power to shape futures and inspire the next generation of leaders. Together we can shine a light on the critical need for more mentors, expanding opportunities that support and guide young people nationwide.

By amplifying this mission, we can connect more youth with life-changing relationships and demonstrate the power of OOH to strengthen communities and shape brighter futures.

OOH Advertising Revenue Rises to $2.86 Billion in Q2 2025

Out of home advertising revenue increased 3% in the second quarter of 2025, reaching $2.86 billion, according to OAAA. Growth in digital OOH, transit, and AI-driven investments contributed to the strong quarterly performance, bringing year-to-date growth to 2.6%.

2025 Travel and OOH Impact Study

New OAAA and Harris Poll Study Reveals 83% of U.S. adults plan to travel this summer, and 66% say OOH ads influence their plans. The new study reveals that daily travel has not only returned post-pandemic, but it’s accelerating, with nearly 4 in 10 consumers driving more today than before COVID.

OAAA Launches Inaugural Agency Council

OAAA’s Agency Council is a strategic advisory group made up of senior leaders from top advertising agencies. This initiative aims to foster deeper collaboration between the agency community and the OOH industry, providing industry guidance on emerging media trends, investment and planning strategies, and evolving brand priorities.